Pricing Viewpoints - Price Strategies Marketing

Pricing Viewpoints  – Importance of Price Strategy (Price : Part 2)

In the pervious part (Importance of Price Strategy – 4Ps of the Marketing Mix (Price : Part 1)) we have learned what is the price and why is it so important for successful marketing campaigns. In that article you saw other problems like what is profit and how is different from revenue. In this section of Price elements within 4Ps of Marketing Mix I will introduce new problems and solutions to them. So without further ado let’s learn more about value or solid Price strategies for successful marketing plan. (więcej…)

Importance of Price in 4Ps of the Marketing Mix

Importance of Price Strategy – 4Ps of the Marketing Mix (Price : Part 1)

One of the most undervalued element os marketing mix (4 P’s of the Marketing Mix) is Price. However price manipulation can gain competitive andante what many companies mis out. However for those marketers who use it, it can be powerful weapon. Large retailers in the world like Auchan, Tesco, Lidl or Walmart make price research constantly but most of the companies does that maybe once a year thinking it is enough. Why price is one of the core elements of successful marketing ? (więcej…)