English Articles Marketing
Pricing Viewpoints – Importance of Price Strategy (Price : Part 2)
In the pervious part (Importance of Price Strategy – 4Ps of the Marketing Mix (Price : Part 1)) we have learned what is the price and why is it so important for successful marketing campaigns. In that article you saw other problems like what is profit and how is different from revenue. In this section of Price elements within 4Ps of Marketing Mix I will introduce new problems and solutions to them. So without further ado let’s learn more about value or solid Price strategies for successful marketing plan. (więcej…)
English Articles Marketing
Importance of Price Strategy – 4Ps of the Marketing Mix (Price : Part 1)
One of the most undervalued element os marketing mix (4 P’s of the Marketing Mix) is Price. However price manipulation can gain competitive andante what many companies mis out. However for those marketers who use it, it can be powerful weapon. Large retailers in the world like Auchan, Tesco, Lidl or Walmart make price research constantly but most of the companies does that maybe once a year thinking it is enough. Why price is one of the core elements of successful marketing ? (więcej…)
Marketing
Proces podejmowania decyzji przez klienta – Marketing 101
Istnieje wiele określeń na klientów jakie możemy przytoczyć w obecnej chwili. “Nasz klient, nasz Pan” , “Klient ma zawsze rację” i nie jest tajemnicą, że merketerzy stają na głowie by zrozumieć procesy jakie zachodzą u ich klientów czy też konsumentów (nie jest on tym samym co klient) by zadowolić ich jak i innych stakeholderów w organizacji. W tym artykule dowiesz się jak z punktu widzenia marketingu wygląda proces podejmowania decyzji przez konsumenta czy też klienta. (więcej…)